I’m a PhD physicist turned technologist.

Over the past 20 years, I’ve worked as a Developer, Architect, Team Lead and CTO. I’ve led, managed and built small focussed agile teams and large data and technical teams working across the full software delivery lifecycle, in-house and remote.

I’ve worked agency and client side, helping colleagues and clients across a diverse range of industry sectors meet numerous digital challenges, specifically focusing on web technologies, digital marketing and content management.

I’m an Optimizely Most Valued Professional and have an expert level of product and implementation knowledge across the full MarTech stack, DXP, CMS, Commerce, Single Customer Views, Marketing Automation, Experimentation and Optimisation, Analytics and Reporting.

This site is collection of thoughts and posts that I’ve written throughout my career

I aspire to write more.