ArchiveFebruary 2013

Multivariate content testing using EPiServer Visitor Groups


I’ve been working closely with our performance marketing experts at POSSIBLE recently. One of the key questions is the decision about which is the right technology to use to perform multivariate content tests. There are two technical approaches: Client side – from free tools such as Google Content Experiments to paid-for services such as Optimizely. These work by injecting javascript...

Mark Everard

I've worked across the digital industry for the past ten years, helping clients and colleagues across a diverse range of sectors meet numerous digital challenges, specifically focusing on web technologies, digital marketing and content management.

I've worked on large multi-supplier projects and led and managed both in-house and geographically-disperse development teams. And I've always approached my work with a smile on my face.

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