CategoryDigital

My big fat digital wedding

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Planning a wedding is difficult. I’ve been meaning to write this post for some time to share some of the digitals tools and skills Ann-Marie and I used to help us plan for our big day on the 13th June 2015. Wedding CRM Communicating about your celebration and the logistics is a vital part of the story. Without your family and friends it would be a very different sort of party. Its...

How exactly do you need to manage your content?

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Detailed content management requirements are often overlooked in the design and build of a content managed website. This can result in an implementation that lacks flexibility and incurs higher costs over its lifetime. Dual purpose Web Content Management (WCM/CMS) implementations deliver two key capabilities for an organisation: A website, perhaps with a new or updated design or brand. The...

Adding GA tracking to Emails delivered using Adobe Campaign

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Adobe Campaign contains a formula that is executed in the delivery preparation phase which parses a delivery template and modifies all links, so that they are passed through a tracking server. This allows links to be individually tracked to a both an email recipient and a specific delivery. Example A link to the BBC news site, is changed to . The latter url eventually resolves to BBC news, but...

Mark Everard

I've worked across the digital industry for the past ten years, helping clients and colleagues across a diverse range of sectors meet numerous digital challenges, specifically focusing on web technologies, digital marketing and content management.

I've worked on large multi-supplier projects and led and managed both in-house and geographically-disperse development teams. And I've always approached my work with a smile on my face.

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