ArchiveNovember 2011

A QueryString Visitor Group Criterion for EPiServer

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A common usage for advanced website analytics systems (Omniture, Google etc) is to track the effectiveness of external digital marketing campaigns such as banner ads, pay-per-click, sponsored search results…….. Technically, this is normally achieved by adding a querystring key to the campaign link url and then tracking requests that use this key. So for example, a Google Adwords...

Mark Everard

Experienced senior technical manager / architect / lead specialising in digital technologies. Agency and client experience: from pre-sales, pitch and delivery, to strategy, quality assurance and support.

I've worked across the digital industry for the past ten years, helping clients and colleagues across a diverse range of sectors meet numerous digital challenges, specifically focusing on web technologies, digital marketing and content management.

I've worked on large multi-supplier projects and led and managed both in-house and geographically-disperse development teams. And I've always approached my work with a smile on my face.

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